Frequency: 20 times a year
MMR: Mass Market Retailers, established in 1984, is the industry's only business-to-business global mass retail newspaper whose subscriber base consists exclusively of headquarters, regional and district level buying influences of the following distinct retail trade classes:
- Supermarket Chains
- Drug Chains
- Mass Merchandiser Chains (Multidepartmental)
- Warehouse Clubs
- Value Retailers
- Military Resale
- Select Global Chains
MMR: Mass Market Retailers primarily focuses on common areas of the store. Over 80% of the editorial coverage and display advertising relationships are with the HBC/GM and nonperishable food categories.
MMR: Mass Market Retailers is divided into the following editorial sections:
- Supply Side
MMR: Mass Market Retailers provides its advertisers with the most effective value proposition available today---broad trade channel reach and editorial support combined with unparalleled customer service, industry insight and an entrée into MMR: Mass Market Retailer's exclusive retail Access Events.
*June, 2011 BPA Circulation Statement