NEW YORK — Waterpik has unveiled the revolutionary Waterpik Sonic-Fusion, the world’s first and only flossing toothbrush at a press event at the Intrepid Sea, Air & Space Museum. Designed for self-professed “flossing failures” who value gum health but can’t commit to the extra step, Sonic-Fusion offers an effective, one-step oral care regimen for a
WOONSOCKET, R.I. — Alex Perez-Tenessa, chief beauty care merchant at CVS Pharmacy, is leaving the company. Alex Perez-Tenessa CVS confirmed on Monday that Perez-Tenessa, vice president of merchandising for beauty and personal care for the drug chain, is departing to pursue other career opportunities. Published reports said Perez-Tenessa is joining online retail giant Amazon.com. Perez-Tenessa joined
Executive Summary: Everything Is New Again E-commerce is a key digital pillar for CPG strategy. E-retail is a phenomenal growth lever, and firms are beginning to realize its potential as a powerful marketing channel as well. Retailers are investing to build e-commerce capabilities and simplify the shopping experience. E-retail development is occurring at a furious pace.
Executive Summary: Charting a New Path to Growth The consumer packaged goods (CPG) industry is struggling to jump-start growth. Economic turmoil put a huge damper on volume momentum, but improving conditions have done little to spur momentum. CPG retailers and manufacturers are looking for new ways to drive excitement and engagement. National brands and name
Point of View Executive Summary: Out-of-Home Advertising Outperforms, but Remains Underappreciated Marketers are struggling to reinvigorate growth; outof-home (OOH) advertising remains underappreciated and underutilized. There has been a steady but uneven recovery since the Great Recession of 2009. Market growth is occurring, but there is a pervasive lack of breadth and consistency. While the average
Executive Summary: The Rise of the One-to-One Future Industry growth is elusive. The rise of just-in-time shopping is driving growth of smaller footprint stores, leaving retailers in search of more profitable business models. Volume growth is flat; dollar sales are being driven by inflationary prices; store growth is coming largely from increasing store count E-commerce
Executive Summary: Going for Growth E-commerce is a critical component of a rapidly evolving omnichannel ecosystem. Retailers continue to test multiple e-commerce offerings across markets and are beginning to scale the models with the most promise. Consumers, to greatly varying degrees, have tried a number of in-store and digital activities and are locking into a
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Paved With Big Data, Comprehensive Insights and Opportunity, the Road to Real-time Personalization is Open Technology undoubtedly has altered the way people live, plan and consume. Mobile technology is integrated into daily lives both personally and professionally for almost everyone, in particular for the nearly one-third of the world’s population currently on a social media
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Making the Right Bet Increases Odds of Winning New Product Success Is Elusive Launching new products is never a onestep process. CPG marketers begin with several, even dozens, of ideas that are vetted and tested with target consumers. The group is weeded down to the “chosen few,” which are pared down yet again to the
Executive Summary CPG Turns to Premiumization to Boost Growth Macroeconomic Conditions Impact Shopper Attitudes CPG manufacturers and retailers still recovering from the last recession have relied on price increases for boosting the top and bottom line. Recognizing this is an unsustainable long-term strategy, management teams have turned to premiumization as one strategy to drive sustainable