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Issue 03-07-2016

Target combines math, magic

Target combines math, magic

NEW YORK — Retailers are able to collect more and more data about their shoppers, but interpreting that information from the perspective of human needs and emotions is critical, Kristi Argyilan, senior vice president of media and guest engagement at Target Corp., said recently. Argyilan spoke at VentureBeat’s Marketing: FWD Summit, in a session called

Customer satisfaction is declining

Customer satisfaction is declining

ANN ARBOR, Mich. — Consumer satisfaction with the retail experience declined for the second consecutive year in 2015, according to American Customer Satisfaction Index LLC (ACSI). The management consulting company maintains a barometer called the American Customer Satisfaction Index, measuring customer satisfaction on a 100-point scale, with 100 as the highest possible score. Last year’s

Kmart offers ‘brag-worthy deals’

Kmart offers ‘brag-worthy deals’

HOFFMAN ESTATES, Ill. — Kmart announced that the company’s Strategic Merchandising Group is actively sourcing extreme-value deals by purchasing the inventory of liquidated companies and other opportunistic situations. “The path to making Kmart great again starts with sourcing truly brag-worthy deals,” Alasdair James, the company’s president and chief member officer, said in a statement last

Lundquist to head HR at Target

MINNEAPOLIS — Target Corp. has promoted Stephanie Lundquist to executive vice president and chief human resources officer. In that position, Lundquist will be responsible for driving the human resources strategy for Target’s 347,000 team members globally, the company said. Lundquist will report to Target chairman and chief executive officer Brian Cornell. “Stephanie has played a

Anderson recognized as top association CEO

WASHINGTON — Steve Anderson, president and chief executive officer of the National Association of Chain Drug Stores, has been honored as the 2016 Trade Association CEO of the Year by an independent panel of association leadership experts. NACDS said that Anderson is just the third CEO to receive the award, which is presented by CEO

Traditional retailers can’t let service slip

Traditional retailers can’t let service slip

Results from the latest iteraton of the American Customer Satisfaction Index (ACSI) were released late last month, and they contain some worrisome findings for most of the nation’s mass market retailers. After reaching its pinnacle two years ago, the index, which is based on data drawn from interviews with some 70,000 consumers, fell for the