It’s a moment to reconsider and reinvent brand marketing
Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the…
Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the…
The economy delivered some bad news but mostly surprisingly good news for retailers last year. Consumer confidence was shaken by…
As noted elsewhere in this issue, artificial intelligence was front and center at last month’s FMI Midwinter Executive Conference. Anyone…
Fortune magazine just published its annual list of most admired companies. As these rosters invariably are, the newest ranking of…
Have you ever wondered about the significance of Aaron Paul’s “no half-measures” tattoo? Rewatch Season 3 of “Breaking Bad” (great…
Viewed from almost any perspective, December 13, 2023, was a significant day in the history of mass retailing in America.…
Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it…
CVS Health is once again a catalyst for positive change. Appearing at the company’s investor day earlier this month, CEO…