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Elizabeth Arden executive George Cleary joins MPG

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PRINCETON, N.J. — Market Performance Group (MPG) has hired George Cleary as managing partner and general manager of its consulting and sales services businesses.

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George Cleary

MPG said Monday that Cleary, most recently president of global fragrances for Elizabeth Arden, brings more than 25 years of sales, marketing, and general management experience and will report to MPG founding partner Marc Greenberger.

“George is an accomplished leader with a proven record of growing businesses and developing people,” Greenberger stated. “His strategic vision, keen sales and marketing acumen, and unwavering focus on consumer and customer needs will make him a great asset to MPG’s clients and our organization. I am very pleased to welcome him to the MPG team.”

Before joining Elizabeth Arden in March 2016, Cleary served as chief executive officer of Illuminage Beauty, a global beauty device company, for more than a year. Prior to that he held several senior positions during a nearly eight-year tenure at Coty, including as president of Coty Americas, a role in which he had responsibility for a $1.2 billion business spanning multiple beauty care categories and channels, MPG noted.

Cleary started his career at Nestle and then entered the personal care and beauty sector in holding several sales and marketing roles at Johnson & Johnson.

“I’m extremely excited to be joining MPG. The company’s impressive capabilities and strong relationships within the industry have been important in helping MPG clients achieve their strategic objectives,” Cleary commented. “I look forward to partnering with the team to drive competitive advantage and profitable growth for our company and clients.”

MPG provides strategic consulting and sales services to consumer packaged goods (CPG) manufacturers and retailers, with its clients ranging from large, multinational companies to small, entrepreneurial start-ups.


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