Retail News Breaks
CityTargets debut in Chicago, Seattle, L.A.
July 25th, 2012
CityTarget opens in former Carson Pirie Scott building in Chicago
CHICAGO – The first CityTarget opened here on Wednesday in the former Carson Pirie Scott building, now known as the Sullivan Center, at 1 South State Street. Other CityTargets opened in the Westwood section of Los Angeles and in Seattle.
CityTarget represents a new format that is somewhat smaller than the chain’s regular prototype and is merchandised and laid out to meet the special needs of urban consumers.
The Chicago CityTarget is a two-level store measuring about 124,000 square feet, or about 10% smaller than a typical Target. A special feature of this location is the presence of 32 windows, including second-floor windows on the east side of the building that allow passengers on passing elevated trains (the “L”) to see into the store.
The opening today was preceded by a press preview yesterday that was attended by Chicago Deputy Mayor Mark Angelson as well as Shawn Gensch, senior vice president of marketing for Target, and Martin Bates, president of Prêt A Manger USA. "We developed the CityTarget concept after recognizing that city dwellers have an affinity for our brand," said Gensch. "They’re hip and chic, they look for value, and they’re design-focused — but we know that making a trip to one of our other nearby locations isn’t always convenient. So we brought Target to them and made sure we carried the products our urban guests told us they want: our latest designer apparel and accessories, great décor for their homes, as well as all the basics and food they need."
Gensch noted that the Chicago CityTarget is the first Target location to feature a Prêt A Manger restaurant. "We’re excited about this first-time partnership with Prêt, as they embody a lot of the same values we uphold at Target: great value and service, high-quality products, and strong commitment to the community."
Chicago’s CityTarget is also the first outlet in the chain to be situated in a U.S. Historic Landmark. The official grand opening of the store will be held on Sunday, July 29.
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