Alliance Boots GmbH is celebrating its 77th anniversary by relaunching its Boots No7 skin care line, No7 Beautiful Skin.


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Boots marks anniversary, relaunches skin care line

October 23rd, 2012

NORWALK, Conn. – Alliance Boots GmbH is celebrating its 77th anniversary by relaunching its Boots No7 skin care line, No7 Beautiful Skin.

In the United States, Boots products are available at Target Corp. outlets, target.com, ShopBoots USA.com and drugstore.com, while select items of No7 skin care are sold at Ulta stores and ulta.com. In Canada Boots items are found at Shoppers Drug Mart.

"Since our national launch in 2007 we have seen tremendous brand loyalty and growth with the U.S. consumer," says Steve Lloyd, chief executive officer of Boots America. "It is our continued commitment to bring the latest in skin care research and development which offers consumers exactly what their skin needs. Through the much-anticipated relaunch of No7 we are delivering skin care products for every stage of a woman’s life."

No7 Beautiful Skin is a two-step cleansing and moisturizing system designed for all ages. It eliminates the need for a toner and thus reduces the routine from three steps to two. The collection features color-coded packaging that makes it easy for consumers to identify the right product for their skin type.

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