Kellogg Co. has debuted almost two dozen new items in the United States.


Kellogg Co., United States, Cheddar and Southwest Ranch cracker chips, granola bars, Special K, Simply Eggo frozen waffles, Eggo Wafflers, Frosted Mini-Wheats Little Bites, Kellogg’s Raisin Bran, Crunchy Nut, Brad Davidson, president of Kellogg North America
































































































































































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Kellogg launches host of new products

February 28th, 2012

BATTLE CREEK, Mich. – Kellogg Co. has debuted almost two dozen new items in the United States.

The lineup includes Cheddar and Southwest Ranch cracker chips and granola bars from Special K; Simply Eggo frozen waffles and hand-held on-the-go Eggo Wafflers; cinnamon-inspired flavors of Frosted Mini-Wheats Little Bites and Kellogg’s Raisin Bran, as well as caramel nut Crunchy Nut.

"Throughout Kellogg history, our commitment to product innovation has built brands that consumers know and love," said Brad Davidson, president of Kellogg North America. "The introduction of new products in the first half of 2012 continues that legacy."

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