Supplier News Breaks
SheaMoisture baby care line expands availability
July 11th, 2013
AMITYVILLE, N.Y. – Sundial Brands, producer of the natural skin and hair care brand SheaMoisture, has expanded its SheaMoisture Baby Care Collection to more than 5,000 CVS stores, 1,500 Kroger stores and over 700 Stop & Shop/Giant retail outlets in the United States.
"We’re excited to make our natural baby care line readily available across the country to our highly engaged community," said Richelieu Dennis, founder and chief executive officer of Sundial Brands. "By expanding our in-store presence at these top-tier locations, we’re broadening access to high-quality, health and wellness-oriented skin care solutions for parents nationwide."
The all-natural collection is made from various ingredients including certified organic shea butter, frankincense, myrrh and argan oil. The collection is free of synthetic ingredients and gentle enough for all ages.
Items in the SheaMoisture Baby Care Collection, selling for a suggested $9.99 each, feature high concentrations of pure shea butter, aloe vera and a combination of natural antioxidants formulated to help improve circulation and prevent skin irritations.
The products available in the launch locations include:
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• Raw Shea, Chamomile & Argan Baby Head-to-Toe Wash: a gentle wash and shampoo that cleanses and nourishes, and is enriched with shea butter, aloe vera, chamomile, frankincense and myrrh extracts.
• Raw Shea, Chamomile & Argan Baby Head-to-Toe Ointment: a petroleum-free treatment that aids in soothing irritation and dryness from diaper and heat rash, and also moisturizes chapped lips, cheeks, hands, arms and legs.
• Raw Shea, Chamomile & Argan Baby Eczema Therapy Butter: formulated to relieve symptoms of eczema and psoriasis, while protecting dry, cracked or irritated skin.
• Raw Shea, Chamomile & Argan Baby Eczema Therapy Bar Soap: a sulfate-free wash and shampoo that cleanses skin without causing dryness or tightness.
• Olive & Marula Head-to-Toe Baby Wash: an ultra-moisturizing body wash and shampoo with reparative aloe vera, moisturizing marula oil and fatty-acid-rich avocado oil.
• Olive & Marula Healing Baby Lotion: a nutrient and antioxidant-rich blend of olive oil, shea butter and marula oil that hydrates skin, while cocoa butter, vitamin E and aloe vera soften and protect.