H-E-B has brought its Hispanic-oriented Mi Tienda format to Texas’ state capital as part of a $100 million commitment to the market.


H-E-B, Mi Tienda, Austin, Austin American-Statesman, H-E-B president Craig Boyan
























































































































































































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Inside This Issue - News

H-E-B makes a big bet on Austin, Texas

February 20th, 2012

AUSTIN, Texas – H-E-B has brought its Hispanic-oriented Mi Tienda format to Texas’ state capital as part of a $100 million commitment to the market.

H-E-B is expanding, relocating and remodeling stores throughout Austin as part of a statewide expansion and price-cutting campaign, the Austin American-Statesman has reported.

"Our business continues to be strong, and so this year we’re making some huge investments in Texas," H-E-B president Craig Boyan told the newspaper.

In Austin that investment will include a new 75,000-square-foot H-E-B store that is set to open next year, and the replacement of another, older, store with a 117,000-square-foot H-E-B plus! outlet.

Also set are a number of store expansions and renovations, including the $7 million effort that converted a conventional H-E-B supermarket into a Mi Tienda store. The project added 6,000 square feet to the store, which now features a masa factory that produces the fresh corn paste that is a staple of Latin American cuisine, as well a tortilleria, a carniceria and a deli offering fresh salsas and cremas.

H-E-B opened its first Mi Tienda (its name means “my store” in Spanish) in 2006. In December the chain added a second Mi Tienda store in Houston — the new outlet is twice as big as the original and features a redesigned interior that evokes the look of a Mexican village.

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