Inside This Issue - News
Target names chief marketing officer
April 16th, 2012
MINNEAPOLIS – Target Corp. has named former Gap Inc. executive Jeffrey Jones II as its new chief marketing officer.
Jones, who most recently was a partner and president of McKinney, an advertising agency based in Durham, N.C., replaces Michael Francis as executive vice president and CMO. Francis resigned from Target last October to become president of J.C. Penney Co.
"Not only does Jeff have a proven track record of success in both the development and execution of countless marketing campaigns, but [he] is also a passionate, dedicated leader who understands the importance of working as a team," Target chairman, president and chief executive officer Gregg Steinhafel says. "Marketing is a key differentiator for Target, and I am confident that under Jeff’s stewardship, we will continue to build on our long history of surprising and delighting our guests."
Before his tenure at McKinney, Jones held a variety of management positions at Gap Inc., including executive vice president and chief marketing officer. He also served as president of Gap’s gift card subsidiary, Direct Consumer Services LLC, and also worked for marchFIRST Inc., Coca-Cola Co., Leo Burnett Worldwide and LB Works, a Chicago-based ad agency associated with Leo Burnett.
"Target is a brand I’ve studied and admired as a marketer for more than a decade, and one my family shops almost daily," Jones says. "I am ecstatic to lead the marketing team and help shape the future of one of the world’s most loved and iconic brands."