CVS/pharmacy has revamped its website to give consumers a more personalized online experience along with more pharmacy and health care tools.


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CVS/pharmacy website gets more personal

July 9th, 2012

WOONSOCKET, R.I. – CVS/pharmacy has revamped its website to give consumers a more personalized online experience along with more pharmacy and health care tools.

Launched late last month, the redesigned CVS.com now provides shoppers with a personalized home page, a “digital home” for its ExtraCare rewards program and a “pharmacy hub” for conveniently managing prescriptions and health information.

Highlights include My Pharmacy, where shoppers can view all of their prescriptions and manage refills, and a Drug Information Center, where patients can ensure that medications can be taken together and view descriptive images of each prescribed pill. An enhanced Prescription Center also allows customers to view and manage an online Prescription Calendar, which CVS called an industry first.

In addition, the relaunched site enables shoppers to view a dashboard of their in-store and online shopping and savings history as well as send personalized digital offers to their ExtraCare card.

"We’re committed to offering customers a highly personalized experience across all channels," stated Rob Price, senior vice president and chief marketing officer at CVS/pharmacy. "The new site brings pharmacy tools and expertise to our customers whenever and wherever they need it. The enhanced experience on CVS.com helps customers to find pertinent health information and simplifies prescription management to encourage adherence to medication therapy."

Shoppers logging into the site will see a personalized view of their CVS/pharmacy experience on the myCVS home page and be greeted with reminders and information related to their prescriptions, ExtraCare and shopping activity. The redesigned site also has dedicated tabs for CVS.com, CVS Photo and MinuteClinic. Drop-down menus for pharmacy, shopping, deals and ExtraCare help shoppers navigate smoothly from the main home page.

At the ExtraCare page, cardholders can view their ExtraSavings and ExtraBucks Rewards and send ExtraBucks Rewards and select digital coupons straight to their card, as well as access the new “deals hub” for more exclusive offers.

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