Inside This Issue - News
Target places emphasis on convenience
September 6th, 2010
MINNEAPOLIS – Five Target stores in the Denver area and eight of the retailer’s outlets in the Tampa, Fla., market have been redesigned to further deliver one-stop shopping convenience for guests.
The stores feature an open-market grocery layout stocked with a selection of fresh produce, fresh meat and baked goods. The new layout includes reinventions in several other areas throughout the store — including beauty, home, shoes and electronics — designed to provide customers with the “ultimate shopping experience’’ at a great value.
The increased fresh food selection is designed to make fill-in shopping quick and easy for guests on the go. Each store offers a selection of national food brands as well as Target private label brands, including Archer Farms premium foods, Simply Balanced better-for-you products and Sutton & Dodge beef. The redesigns include an extended assortment of products, offering 90% of the categories found in a grocery store, interactive displays and wider aisles to make the shopping experience easier and more enjoyable.
"Target developed these concepts in response to guest feedback. This is one of the many ways we’re evolving our store design to deliver one-stop shopping and convenience for our guests," says Tim Mantel, vice president of merchandising.
In addition to the expanded fresh food layout, the beauty department offers a more engaging shopping experience, featuring softer lighting and curved fixtures and interactive screens to help guests select the right beauty products for their individual needs.