Two new offerings from Target Corp. address areas where many consumers are apt to go online: baby products and digital video.


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Target services fire back at online competition

October 7th, 2013

MINNEAPOLIS – Two new offerings from Target Corp. address areas where many consumers are apt to go online: baby products and digital video.

At 10 Chicago-area stores, Target is piloting an enhanced baby care program to create a more compelling shopping experience, especially in-store service. The baby departments feature redesigned layouts, new "Baby Advisors," and interactive digital content and expert advice from parenting resource BabyCenter.

And late last month Target launched Target Ticket, a digital video service that gives access to 30,000 movie and television titles to buy or rent, download or stream at home or on the go, starting at 99 cents each.

There are no subscription or sign-up fees for the service, whose selections include blockbuster films and popular TV series and show titles. Viewers can watch rented content as many times as they want in a 48-hour period. Target Ticket is offering 10 free downloads on select movies for each new enrollee.

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