Inside This Issue - News
Sofia Vergara, Kmart team up
October 17th, 2011
HOFFMAN ESTATES, Ill. – Sofia Vergara, one of the stars of the hit TV comedy “Modern Family,” has launched a collection of apparel and accessories available exclusively at Kmart.
"The introduction of the ‘Sofia by Sofia Vergara’ collection represents a significant milestone in our continued commitment to make Kmart a fashion destination," says Kmart apparel chief marketing officer Robin Creen. "As we work to create greater relevance among a young, fashion-conscious customer, we’re focused on not only brands but messaging that will engage that audience. We believe the new ads embrace Sofia’s universal appeal and style, and leverage evolving technology and media in a way that speaks meaningfully to a contemporary customer."
The “Sofia by Sofia Vergara” line includes sportswear, dresses, handbags, jewelry and footwear. The products are meant for young, fashion-conscious women who are looking for the trend-right, must-haves of each season, including figure-flattering styles and fashion-forward prints and patterns.