Inside This Issue - News
Personalization hits CVS ads
November 4th, 2013
WOONSOCKET, R.I. – CVS /pharmacy is attempting to update the weekly sales circular for the digital age with its launch of myWeekly ad, which promises to deliver a personalized version of the sales ad to each customer.
Instead of browsing through a paper circular to find the deals that interest them, members of CVS’ ExtraCare loyalty program will be alerted to specials on the products they buy frequently.
Customers also get "recommended deals," which are offers from the weekly circular that they might be interested in, based on the categories and products they have bought in the past. These and other offers can be viewed on mobile devices as well as on the CVS.com website.
"CVS/pharmacy’s myWeekly Ad is a convergence of technology and customer insights that revolutionizes savings," contends chief marketing officer Rob Price. "It acts as a matchmaker for our customers and their best deals."