Inside This Issue - News
Target rolls on with redesigns
November 15th, 2010
MINNEAPOLIS – Target Corp. has redesigned stores in the Chicago, Dallas and Washington, D.C., markets, increasing fresh food offerings in each in a bid to build shopping frequency.
The initiative involves about 55 outlets in the Chicago area, over 14 stores in the Dallas market and more than 35 Target stores in the Washington, D.C., region.
In all of those markets, the expanded food sections include 90% of the categories found in a SuperTarget.
Other departments affected include beauty, which now features softer lighting, curved fixtures and interactive screens to help customers make product selections. The home department has expanded aisles and lower fixtures for easier navigation; the shoe department offers more seating and mirrors.
Video games tethered in a way that allows shoppers to try out the games are featured in the electronics department.
Target plans to add about 350 new or remodeled locations this year.
"At Target we pride ourselves in our ability to respond to the needs and wants of our guests. Our guests have clearly stated that they want more food options in their local Target stores," points out Annette Miller, senior vice president of merchandising. "These new design reinventions are one of the many ways we are evolving our store to deliver one-stop shopping and convenience for our guests."