Media Kit

Advertising Rates | Merchandising Service | Ad Specifications | Digital Guidelines

Digital Guidelines

Digital Specs for MMR

MMR offers its advertisers the opportunity to submit advertising materials in digital format. Specifications for digital advertising are described below.

Digital advertising is submitted by the advertiser and accepted by MMR with the agreement that the material will perform satisfactorily with no intervention from MMR. The advertiser agrees to a fee of $50.00 per output negative. If supplied digital advertising materials do not meet the criteria required or require intervention or handwork to prepare material for press, the advertiser will be billed for all costs incurred.

The following media are accepted:

• Zip (100MB)
• CD ROM
• 3 1/4 floppy diskette

Files may be furnished in: TIFF/IT, Adobe Acrobat PDF, PostScript or QuarkXpress. MAC format only with all fonts and linked files. A proof of file 100% in size to verify output. Applications created with other software may be accepted (a test prior to production is necessary. Contact the production manager for further information.)

All files must contain a "Read-Me" file describing the applications and versions used to compose and compress the ad page.

Please label media with the following:

• Customer name/Publication Name
• File names
• Date and time disk was created
• Software/version used to create files

Page files must be constructed so that upon opening the page file, all elements (fonts, EPS, TIFFS, etc) are positioned correctly. Customer must supply all related files necessary for output, i.e. - EPS and Tiffs along with the original electronic art, non-Adobe-brand Postscript Type I fonts with appropriate brand-specific downloading programs, data compression programs and any other data programs which may be required for correct output.

Do not send any more files than are required to construct the page.

Abobe Illustrator files need to be exported as an EPS. Customer is responsible to provide any necessary files for the output of any art. All 4 color must be in CMYK mode and a 1 file EPS. If there is a Pantone or 5th color, arrangements must be made with the MMR production staff.

To avoid font conflicts and type reflow, please convert text to paths.

The following must be included with all electronic advertising files.

• A cross referenced list identifying which pages are contained in which files.
• A complete font list identifying each font by its complete name and by its manufacturer. No TrueType fonts. PostScript only (Adobe recommended)
• Composite laser proofs of each page that clearly specify tints, color breaks, pickup information, illustration identification, etc. Actual sized lasers or digital proofs should accompany any files sent. If proofs are not actual size, please identify them as enlarged/reduced size. MMR cannot be responsible for accuracy of files if proof is not submitted with electronic file.
• B/W scans must be EPS format.
• 4/C scans must be converted from RGB mode to CMYK mode in Adobe Photoshop.
• Color proofs are required to provide accurate guidance for the press.

MacIntosh:

• Adobe Photoshop 4.0, 5.0 & 6.0
• Adobe Illustrator 6.0 & 9.0
• QuarkXpress 3.32 & 4.0
• Adobe Acrobat 5.0

Any further questions can be directed to the Production Director at 212-213-6000.