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Mondelez to license Cadbury biscuits brand

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DEERFIELD, Ill. — Mondelēz International on Friday announced an agreement to purchase from Burton’s Biscuit Co. a license to manufacture, market and sell Cadbury-branded biscuits around the world, including in the UK, France, Ireland, North America and Saudi Arabia. The deal is subject to regulatory approval.

“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe,” said Hubert Weber, executive vice president at Mondelēz and president of Mondelēz Europe. “The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms.”

Mondelēz International and Burton’s Biscuit have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton’s factories by their employees under a co-manufacturing agreement, according to the companies, which have have agreed not to disclose financial terms of the transaction.

Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, and reported 2015 net revenues of about $30 billion. It has owned the Cadbury and  Cadbury Dairy Milk confectionery brands since 2010. Burton’s Biscuit has been selling Cadbury-brand biscuits since the 1950s.


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