Retail News Breaks Archives
Winn-Dixie teams with bottlers to help wounded veterans
May 4th, 2010
JACKSONVILLE, Fla. – Winn-Dixie Stores Inc. has partnered with two of its vendors, Niagara Bottling and Silver Springs Bottled Water, to raise funds to help veterans injured in the wars in Iraq and Afghanistan.
The Southeastern supermarket chain said Tuesday that it's offering specially wrapped 24-packs of Winn-Dixie brand spring water and purified water to benefit the Wounded Warrior Project. For every 24-pack of bottled water sold, 10 cents will be donated to the organization, up to a total of $100,000.
Winn-Dixie noted that the water's packaging reflects the partnership: patriotic imagery of the U.S. flag and a bald eagle wrap each case of water, and each bottle carries the Wounded Warrior Project logo of a warrior carrying an injured comrade.
The 24-packs of bottled water sell for $2.99 and are available in all of the chain's 515 stores in Florida, Alabama, Louisiana, Georgia and Mississippi.
"This program is an excellent opportunity for Winn-Dixie and our customers to show support for the brave men and women who have dedicated their lives to defending freedom," Mary Kellmanson, group vice president of marketing at Winn-Dixie, said in a statement. "The proceeds from this program will assist these veterans in many ways to regain what they have lost in service to our country."
More than 37,000 U.S. service men and women have been physically wounded during the Iraq and Afghanistan military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post traumatic stress disorder (PTSD), major depression, and traumatic brain injury (TBI), according to the Wounded Warrior Project, which assists those injured and their families via programs and services to aid their physical rehabilitation and improve their mental health and well-being.
"We are thankful to Winn-Dixie for their support of those service men and women who have sacrificed so much," commented Steven Nardizzi, the Wounded Warrior Project's executive director.