Target Corp. this weekend plans to roll out Amazon's Kindle electronic reader in stores nationwide.


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Retail News Breaks Archives

Target to roll out Kindle in all stores

June 2nd, 2010

MINNEAPOLIS – Target Corp. this weekend plans to roll out Amazon's Kindle electronic reader in stores nationwide.

The discount store chain said Wednesday that Kindle will begin appearing in all of its stores June 6. Target is the first brick-and-mortar retailer to carry the reading device.

Target started selling the Kindle in select stores in late April, including its flagship downtown Minneapolis store and 102 South Florida stores. 

"Our guest's response to Kindle has been overwhelmingly positive," said Mark Schindele, senior vice president, Target. "We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want."

Kindle will retail for $259, according to Target. Thus far, Kindle has been available for purchase on Amazon.com exclusively.

The reading device stands to be a big draw for Target's redesigned electronics department. Last month, the retailer announced plans to "reinvent" its consumer electronics section in stores nationwide with a new open layout designed to provide a more convenient and enjoyable shopping experience, as well as ensure that customers can easily access the information and products they want.

Plans call for Target to finish the rollout of the new electronics layout this month.

 

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