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Target to expand deployment of shopper merchandising tool
June 21st, 2010
SAN MATEO, Calif. – Target Corp. plans to implement the full nextGEN software suite from DemandTec Inc., which said the solution will help the retailer and its trading partners quickly identify new opportunities to reach specific customer segments with more tailored assortments, promotions and pricing.
The discount store chain already uses DemandTec solutions to help make more localized merchandising and marketing decisions, according to San Mateo, Calif.-based DemandTec Inc. With the latest deployment, Target will add Shopper Insight-on-DemandTec, a software service that will provide the retailer and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, shopper segment analytics and other measures.
"DemandTec has been a strategic partner of Target, and we value their industry expertise and innovative solutions. We look forward to expanding our relationship into shopper insights and additional nextGEN capabilities," Shelley Hyytinen, vice president of merchandising process and system development for Target, said in a statement.
DemandTec said it began working with Target in 2007, and the retailer has now extended its subscription to software services included in DemandTec Lifecycle Price Optimization, DemandTec Assortment & Space and DemandTec End-to-End Promotion Management.
And in addition to the guest insights and vendor collaboration provided by the Shopper Insight-on-DemandTec service, Target is slated to leverage DemandTec's nextGEN modeling services, which will allow the discount chain to understand and influence the impact of merchandising decisions at the customer segment level.
"We firmly believe that by deploying our complete suite of services and enabling collaboration with suppliers, a retailer creates a whole that is greater than the sum of the parts," commented Dan Fishback, president and chief executive officer of DemandTec. "And Target's continued confidence in DemandTec as its 'insights and optimization platform' is a great testimony to that value proposition."
All DemandTec software services are delivered through the DemandTec TradePoint Network, a Web-based platform that connects all DemandTec software services used by retailers and their suppliers to collaborate on pricing, promotion, assortment, and other merchandising and marketing decisions.
Other mass retailers using DemandTec solutions include Ahold USA, Delhaize America, H.E. Butt, Safeway, The Home Depot and Walmart.