Target Corp. has redesigned more than 104 stores in the Chicago, Dallas and Washington, D.C., markets, increasing fresh food offerings in a bid to build shopping frequency.


Target, redesign, fresh food, shopping frequency, SuperTarget, expanded food sections, P-fresh, discount store


















































































































































































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Target continues redesign rollout

October 19th, 2010

MINNEAPOLIS – Target Corp. has redesigned more than 104 stores in the Chicago, Dallas and Washington, D.C., markets, increasing fresh food offerings in a bid to build shopping frequency.

The expanded food sections include 90% of the categories found in a SuperTarget.

Other departments affected include beauty, which now features softer lighting, curved fixtures and interactive screens to help customers make product selections.

The home department has wider aisles and lower fixtures for easier navigation, while the shoe department offers more seating and mirrors. Finally, the electronics department presents video games tethered in a way that allows shoppers to try the games out.

Target plans to add approximately 350 new or remodeled locations this year.

The discount store chain said last month that it aims to have "P-fresh" grocery departments in about 850 of its roughly 1,500 stores by the end of 2011.

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