Retail News Breaks Archives
New leader takes the reins at Target.com
November 23rd, 2011
MINNEAPOLIS – Target Corp. has promoted Casey Carl to president of multichannel and senior vice president of merchandising, a move in which he will now oversee the recently relaunched Target.com.
The discount store chain said late Tuesday that Carl, who most recently served as senior vice president of hardlines and as a co-lead on Target's multichannel steering committee, takes over the posts effective immediately.
In his new role, Carl will lead Target's multichannel team overseeing the retailer's digital platforms, including mobile, social and Target.com. He will also continue to lead the chain's entertainment, toys, sporting goods and electronics business.
As the new leader of Target.com, Carl fills the vacancy created by the departure of former Target.com president Steve Eastman, who left the company to "pursue other opportunities," the company said in October.
Published reports at the time noted that Eastman's exit came about a month after Target.com suffered a major outage and a couple of months after Target launched its own e-commerce platform following a long relationship with e-tailing giant Amazon, which providing the discounter with e-commerce technology, fulfillment and other services. Target's website crashed again in late October, interrupting online shopping for hours.
Target said Carl brings experience in digital strategy and business integration, as well as online and in-store merchandising. He joined the company in 1997 and has held a variety of leadership positions in merchandising.
"We are firmly committed to implementing a multichannel strategy that enables our guests to engage with Target anywhere, anytime," Kathee Tesija, executive vice president of merchandising at Target, said in a statement. "Under Casey's leadership and with the support of a strong team, we are confident that we will continue to improve our digital operations and deliver on our 'Expect More. Pay Less' brand promise."