Target Corp. will expand its line of natural, organic and sustainable products by partnering with 17 brands.


Target Corp., Made to Matter, Kashi, Hylandís, SheaMoisture, Burtís Bees, Seventh Generation, Kathee Tesija ,
























































































































































































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Target expands natural, organic product collection

April 9th, 2014

MINNEAPOLIS – Target Corp. will expand its line of natural, organic and sustainable products by partnering with 17 brands.

The "Made to Matter — Hand-Picked by Target" collection will feature at least 120 products from such brands as Kashi, Hyland’s, SheaMoisture, Burt’s Bees and Seventh Generation, the retailer said on Tuesday.

"Our guests are looking for products they can feel good bringing home," Target executive vice president of merchandising and supply chain Kathee Tesija said in a statement. "We're taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands."

The brands will appear throughout Target stores, including the grocery aisles, household departments and health and beauty aisles, and as part of specialized collection displays. Some will feature a green Made to Matter icon.

Target introduced Made to Matter products to its stores late last month and will continue adding items through the summer. The company said the collection should be complete by September.

All of the items are exclusive to Target for at least six months. Many of the items will be brand or flavor extensions.

As natural and organic food and other products have entered the mainstream, mass market retailers have been expanding their marketing of such products, which often carry higher profit margins.

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