Retail News Breaks Archives
Ahold USA names Hahn senior VP of marketing
April 14th, 2014
CARLISLE, Pa. – Ahold USA has named Amy Hahn to the newly created position of senior vice president of marketing, effective April 28.
Hahn will be responsible for leading critical initiatives in strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, and digital strategy and execution, according to the company.
She will also be responsible for developing digital retailing and loyalty plans, and she will be based here.
Hahn joins Ahold USA after more than 20 years with Hershey Co., where she established a reputation for driving revenue and profitability through innovation in strategy, product development, merchandising, marketing and category management.
She began her career with Hershey in engineering and supply chain, moving into progressively more responsible positions in brand management and product merchandising. Hahn also led the revitalization of Hershey’s e-commerce and Web business.
Most recently, she served as the global vice president and general manager for direct retail and licensing, where she led a 700-person cross-functional team, expanding Hershey’s presence across North America, Asia and the Middle East.
"Amy brings a wealth of retail marketing experience to her new role with Ahold USA and will be utilizing her expertise to drive the voice of the consumer throughout all of our communications and loyalty initiatives," said Jan van Dam, executive vice president of marketing, supply chain and e-commerce.