Retail News Breaks Archives
Chief marketing officer departs CVS/pharmacy
April 17th, 2014
WOONSOCKET, R.I. – Rob Price, chief marketing officer for CVS/pharmacy, has left the company, a CVS Caremark Corp. spokesman has confirmed.
Price, who joined CVS in December 2006, has been at the center of the drug chain's efforts to more closely integrate the store and digital environments to create a more personalized experience for shoppers and pharmacy patients, leveraging insights from the company's industry-leading ExtraCare loyalty program.
While at CVS, Price's responsibilities have included advertising, promotion, marketing, customer relations and consumer research, as well as ExtraCare and the CVS.com e-commerce business. In October 2011, he was promoted to an expanded role at CVS, adding retail innovation and store design to his duties.
"Rob Price, senior vice president of marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role," CVS Caremark said in a statement Wednesday evening. "Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career."
Price has more than 20 years of retail, strategy and marketing experience. Before coming to CVS, he was senior vice president and chief marketing officer at convenience store chain Wawa Inc. and, earlier in his career, served as vice president of marketing, vice president of own brands and director of new business development in six years at food and drug chain H-E-B.