“Getting a product on store shelves can be a challenging task for both the buyer and the supplier, but it doesn’t have to be,” RangeMe founder and CEO Nicky Jackson said in a statement. “By launching RangeMe Verified brands we are defining a new industry measure for product sourcing as well as creating increased opportunities for both suppliers and buyers.”
The service is designed to make the sourcing the right products less time consuming for retailers. To ensure that its verification process met buyers’ high standards, RangeMe said it collaborated with retailers to determine the necessary criteria suppliers needed to meet to give buyers confidence they are sourcing the best products that are ready for market. These criteria include high-quality images, insurance, barcodes, nutritional labels, and more, verified by the RangeMe team.
“In order to keep up with consumer demand and stay competitive in our industry’s fastest moving and most innovative category, we need the ability to onboard on-trend brands quickly and efficiently,” says Sarah Groves, the buyer for natural and organic foods at Southeastern Grocers. “RangeMe Verified brands help streamline our category review process by making it easy to identify high-quality manufacturers that are ready to do business now.”
For suppliers, being RangeMe Verified increases their visibility to buyers by up to seven times over non-verified suppliers, the company said. Verified brands and products appear on buyers’ dashboards above non-verified brands, feature an eye-catching badge to stand out to buyers, and will show up in advanced searches where buyers can request to see only verified brands.
“Being a RangeMe Verified brand has absolutely changed how retail buyers view and discover my products,” said Snowflakes Candy founder Kenney Joyal. “In a short time, I have been able to leverage the opportunities created on RangeMe to launch with three retailers, including Hy-Vee.”
Since its U.S. launch in 2015, RangeMe has had more than 95,000 brands join its platform, and has established retail partnerships with a number of retailers, including Whole Foods Market, Target Corp., Albertsons Cos., Rite Aid Corp. and Sephora.