'Down Down' program promises to reduce cost of living

JACKSONVILLE, Fla. — Southeastern Grocers, the parent company of BI-LO and Winn-Dixie, says it is cutting the cost of living for its customers by lowering the prices on hundreds of popular grocery products. The grocery chain’s ‘Down Down’ pricing program promises to bring prices down and keep them down.

“We know that almost one in five people in the Southeast are relying on food subsidies to feed their families every week,” said Southeastern Grocers president and CEO Ian McLeod in a statement. “It is therefore not surprising that our customer surveys report that ‘affordable prices’ is the most important requirement from a grocery store. We are committed to build a deeper sense of trust with our customers, and unveiling the long-term Down Down pricing campaign is a demonstration of just how serious we are about giving our customers lower prices.”

Down Down follows the company’s recent launch of New Regular Prices, which reduced the prices of favorite grocery items. The Down Down program will apply to over 400 frequently purchased items. That will be on top of more than 3,000 New Regular Prices already lowered.

“Savings are so significant that a family shopping at BI-LO or Winn-Dixie will now save over $700 this year as a result of these lower prices. This is a meaningful difference for any household budget,” said Ian McLeod.