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Week of Mon, Apr 21st, 2014

Cetaphil kicks off consumer marketing campaign

Cetaphil is launching its first fully integrated consumer marketing campaign, dubbed "Gentle Power."

GSK, Novartis combine consumer health care businesses

In a major, three-part transaction, GlaxoSmithKline PLC is selling its oncology business to Novartis AG for $14.5 billion, Novartis is buying GSK's vaccine business for $5.25 billion and the two companies are combining their consumer health care businesses in a joint venture.

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