Supplier News Breaks Archives
American Greetings to sponsor Taylor Swift tour
March 29th, 2010
CLEVELAND – American Greetings Corp. has expanded its partnership with Taylor Swift and will sponsor the country/pop singer’s Fearless concert tour this year.
The 12 trucks that Swift is using to transport her show from city to city during the 31-city tour have been decorated with verses from the singer’s line of greeting cards, which debuted earlier this year.
American Greetings executives say that since the cards have been introduced, they have been well received. The company expects to add more cards to the line later this year, the executives note.
Swift, who was named Artist of the Year at the American Music Awards in 2009, has been nominated for five Academy of Country Music awards this year, including Entertainer of the Year. The awards will be presented on April 18.