Supplier News Breaks Archives
SheaMoisture organic hair products rolled out at Target
April 28th, 2010
AMITYVILLE, N.Y. – Sundial Creations has officially launched SheaMoisture Organic Hair Care line, which recently made its exclusive debut in 233 Target discount stores.
An expansion of SheaMoisture's organic bath and body care already offered at Target locations, the organic hair line was created to address the hair care needs of multi-ethnic consumers, Sundial said Tuesday.
SheaMoisture Organic Hair Care features four treatment collections, with all 14 products priced at $9.99.
Collections include Coconut & Hibiscus Curl Care (with coconut oil, silk protein and neem oil), African Black Soap Dandruff & Eczema Care (with plantain enzyme, tea tree oil and willow bark extract), Organic Raw Shea Butter Restorative Care (with sea kelp and argan oil) and Yucca & Baobab Thickening Care (with biotin and bamboo).
"One of our missions has been to create an all-natural hair care line that caters to meet the unique needs of multi-ethnic consumers, which has traditionally been an underserved group in the mass market," Richelieu Dennis, founder and chief executive of Sundial Creations, said in a statement. "We are proud to partner with Target to offer consumers healthy, therapeutic and affordable organic hair products."
The SheaMoisture Organic Hair Care products also are available at Target.com as well as in select Target stores nationwide.