Supplier News Breaks Archives
Dollar General, Reckitt Benckiser team on Literacy Rocks
May 5th, 2010
GOODLETTSVILLE, Tenn. – Dollar General Corp. is partnering with Reckitt Benckiser and country music star Gretchen Wilson to launch the Literacy Rocks sweepstakes to raise funds to promote literacy.
The contest, launched this week in Dollar General stores and slated to run through June 14, offers customers the opportunity to win an exclusive concert experience with Gretchen Wilson or autographed CDs.
To kick-off Literacy Rocks, Reckitt Benckiser donated $250,000 to the Dollar General Literacy Foundation to support literacy initiatives. In addition, for every Lysol, Air Wick or Finish product purchased at Dollar General, Reckitt Benckiser will donate 5 cents to the foundation up to $75,000.
"We are pleased to offer our customers the chance to win a once-in-a-lifetime experience with Gretchen Wilson, as well as help the Dollar General Literacy Foundation," Dollar General chairman and chief executive Rick Dreiling said in a statement. "The funds raised through this promotion will support literacy programs in the communities we serve."
Since the Dollar General Literacy Foundation's inception in 1993, it has provided more than $47.2 million in grants to nonprofit organizations across the retailer's 35-state market area that are dedicated to the advancement of literacy. Also, the 8,800-store chain noted that its in-store Learn to Read brochures have offered free literacy referrals to more than 53,000 people.