Supplier News Breaks Archives
Reed's lands distribution pact with Meijer
May 18th, 2010
LOS ANGELES – Reed's Inc. said discount retailer Meijer Inc. has agreed to carry its natural soda products chainwide.
Plans call for Meijer's 191 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky to carry select Reed's and Virgil's beverages direct through its warehouse and then distributed in all of its stores in the central United States, the beverage maker said Tuesday.
"We are very excited to be partnering up with Meijer," stated Christopher Reed, founder and chief executive officer of Reed’s Inc. "As a leading innovative retailer of natural and organic products in the central U.S., Meijer's supercenters represent a significant opportunity to increase brand awareness in one of the largest and best established chains in the country."
Neal Cohane, senior vice president of sales and marketing at Reed's,, commented, "We look forward to enhancing the portfolio of high-quality natural premium products that discriminating consumers have come to expect at Meijer supercenters. Our sales team's efforts over the past two and a half years are continuing to pay off. The demand for our brands is contagious and is reflected in this new direct delivery distribution partnership with Meijer."
Reed's makes top-selling natural sodas sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, it started producing private-label natural beverages for select national chains. Its six nonalcoholic Ginger Brews are unique in the beverage industry, using fresh ginger, spices and fruits in a brewing process that the company said predates commercial soft drinks. Reed's other natural beverage products include Virgil's Root Beer, China Cola and the Reed's Rx line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink. The company also offer Reed's Ginger Candies and Reed's Ginger Ice Creams.