Supplier News Breaks Archives
Sprite teams with LeBron James in bowling challenge
July 6th, 2010
LAKE FOREST, Ill. – Coca-Cola Co. is promoting its Sprite brand by launching a special bowling challenge in which four grand prize winners will be given the chance to compete this fall against NBA All-Star LeBron James, who is also an avid bowler.
The Bowling with LeBron Sweepstakes, taking place at all 90 U.S. Brunswick Zone and Brunswick XL bowling centers, runs through August 31.
Winners will receive a trip for two to meet and bowl with James. Each grand prize includes round-trip air transportation for two, a two-night hotel stay and a $100 cash allowance.
In addition to the four grand prizes, more than 1,000 instant prizes will be awarded, including LeBron collector bowling balls and LeBron collector bowling pins.
The Coca-Cola portfolio includes Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply Orange and Georgia Coffee.