Seventh Generation, a maker of nontoxic and environmentally friendly household products, is slated to begin offering a selection of its products at more than 1,500 Walmart stores and on Walmart.com.


Seventh Generation, Walmart, environmentally friendly household products, cleaning products, Chuck Maniscalco, Al Dominguez






















































































































































































INSIDE THIS ISSUE
News
Opinion
Other Services
Reprints / E-Prints
Submit News
White Papers

Supplier News Breaks Archives

Seventh Generation lands distribution at Walmart

July 26th, 2010

BURLINGTON, Vt. – Seventh Generation, a maker of nontoxic and environmentally friendly household products, is slated to begin offering a selection of its products at more than 1,500 Walmart stores and on Walmart.com.

The Burlington, Vt.-based company said Monday that as part of the long-term strategic partnership, Walmart will carry a variety of cleaning products from its portfolio, including laundry detergent, dish soap, disinfecting wipes and all-purpose sprays.

An expanded assortment of products, including baby diapers and wipes, is due to roll out on Walmart.com in September.

"Seventh Generation and Walmart are committed to helping people learn about natural alternatives and ways to protect themselves and their families," Chuck Maniscalco, chief executive officer of Seventh Generation, said in a statement. "Through increased access to safe, healthy, affordable and sustainable products, Seventh Generation and Walmart have together embarked on a long-term, strategic partnership to grow this movement by demonstrating a shared commitment to education and making meaningful change."

Seventh Generation and Walmart also will encourage families to adopt a healthier and more environmentally friendly lifestyle through initiatives such as Walmart's mom bloggers, Facebook and the 7GenBlog.

"As part of Walmart's broad sustainability goal to sell products that sustain people and the environment, we are always looking to expand our number of sustainable offerings," commented Al Dominguez, Walmart's vice president of chemical and paper goods. "Seventh Generation is a leader in offering natural and healthy products to families, and we are excited about using our scale to make these offerings available to even more customers through our stores and on Walmart.com."

Seventh Generation added that it also will team with Walmart on several other efforts, including participation in Walmart's Chemical Intensive Products Sustainable Network, which has developed an ingredient-screening program for household and personal care products sold at the discount store giant. The manufacturer said the partnership also allows it to extend its leadership in transparency and consumer education on the environmental footprints of its products, where Seventh Generation will engage with Walmart and other retailers and companies working to develop the science to support a sustainability index through The Sustainability Consortium.

Advertisement