Supplier News Breaks Archives
U by Kotex adds new look to feminine care
April 7th, 2011
DALLAS – Kimberly-Clark Corp.'s U by Kotex brand has partnered with fashion visionary Patricia Field to give a fresh look to feminine care products.
The company said Thursday that U by Kotex is rolling out new color and design varieties on pads and liners for the first time, bringing even more style to the feminine hygiene line, whose unique and bold packaging made its debut a little over a year ago.
Three unique designs are now available in each box of U by Kotex pads and liners. Also, a limited-edition designer series themed to fit a girl's personal style in BoHo, Poptimistic, Freestyle and Punk Glam are slated to become available in July, as is a limited-edition carrying tin from Patricia Field.
"U by Kotex is taking the next step in revolutionizing the feminine care category by introducing color and design variety on pads and liners for the first time and inviting young women to imprint on the future of feminine care," commented Melissa Sexton, integrated marketing director for adult and feminine care at Kimberly-Clark. "This breakthrough in design is part of our larger mission to change the thinking around feminine care and empower young women to take control of their health and bodies."
U by Kotex and Field also are inviting young women to share their inspirations through an online design contest. To enter, a pad, accessory or inspiration board can be designed and submitted at www.BantheBland.com for the chance to work with Field to design a new U by Kotex product and to attend a runway show at Fashion Week in New York City.
Designs will be accepted from through June 29 and then everyone can vote for the winning designs online from Aug. 1 to 24. For everyone who submits or likes a design online, $1 will go to the nonprofit group Girls For A Change. The new U by Kotex products inspired by the winners and Field will be in stores next year.
"At this point in my career, I am thrilled to have the chance to speak with young women and bring design to the bland feminine care category through this partnership with U by Kotex," stated Field, an Academy Award-nominated, two-time Emmy Award-winning stylist whose fashion career spans 45 years. "I'm looking forward to seeing the creativity come to life in the design contest and final products."
In February, U by Kotex was named a 2011 Product of the Year award winner in the feminine care category by Product of the Year USA.