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Pampers celebrates 50th birthday with 'Little Miracles'
April 11th, 2011
CINCINNATI – Pampers is turning 50, and to mark its five decades of providing baby care around the globe the diaper brand is unveiling its Little Miracle Missions program.
The Procter & Gamble Co. baby products brand said Monday that the Little Miracle Missions program aims to celebrate, support and protect babies around the world through acts of kindness to "little miracles" (babies) and their families while encouraging parents to "pay it forward" and support others.
According to Pampers, on Monday hundreds of employees — along with relatives of Vic Mills, Pampers' founder and the inventor of the Pampers diaper — will gather at P&G Baby Care headquarters with their children to commemorate the evolution of parenting and the role that the iconic Pampers brand has played.
To kick off the year-long Little Miracle Missions effort, Pampers and Graham's Foundation, an organization that provides care packages that offer support for the parents of micro-preemies, are donating care packages to families with babies in level three Neonatal Intensive Care Units (NICU) nationwide. Pampers employees will be gathering to compile care packages and make deliveries to a local NICU at Good Samaritan Hospital.
And on Tuesday, Pampers is slated to partner with celebrity moms and dads to deliver more care packages to the NICU at The Mount Sinai Hospital in New York City.
"In the midst of this very exciting milestone, Pampers' 50th birthday, we are taking a retrospective look at five decades of parenthood filled with scientific advancements that have fundamentally changed the way we become parents," commented Jodi Allen, general manager for Pampers at P&G. "In embracing all of these changes and believing that all babies are little miracles to be celebrated, we are so thrilled to unveil our Little Miracle Missions campaign, which delivers acts of support to families (and hopeful families), while encouraging others to do the same. "
Also as part of the campaign, Pampers is launching television commercials that "celebrate every baby as a little miracle," according to P&G. Consumers can also visit the brand's Facebook page (www.facebook.com/pampers) starting tomorrow to help "pay it forward" and participate in the first Little Miracle Mission to congratulate and offer support to an expectant mother with a gift or surprise to remind her it's her special day. When consumers pledge that they have achieved this mission via the Facebook platform, Pampers will respond by giving baby showers to expectant mothers nationwide, P&G said.