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Week of Mon, Apr 18th, 2011

General Mills tests campaign with Groupon

General Mills is testing a campaign with "deal of the day" website Groupon that makes it easy to try a range of the consumer packaged goods giant's grocery brands.

Crossmark, MPG combine retail drug consulting units

Sales and marketing service firms Crossmark and Market Performance Group (MPG) have merged their chain drug sales businesses to form MPG Drug.

Pepsi MAX launches MLB ad campaign

PepsiCo this week is kicking off an advertising campaign for Pepsi MAX that features Major League Baseball all-stars and baseball greats.

P&G expands Clairol Natural Instincts recall

Procter & Gamble Co. has added two more hair coloring shades to its recall of Clairol Natural Instincts products in the United States, Canada and Puerto Rico.