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General Mills tests campaign with Groupon
April 21st, 2011
MINNEAPOLIS – General Mills is testing a campaign with "deal of the day" website Groupon that makes it easy to try a range of the consumer packaged goods giant's grocery brands.
Through a Groupon offer issued Thursday, residents of Minneapolis and San Francisco can sample their favorite General Mills brand items when they take advantage of a 50% off deal that delivers over $40 in value to their doorstep for $20. The package also includes a General Mills $15 coupon book and is good while supplies last.
The box of General Mills grocery goods available on Groupon includes 12 popular products: Fiber One 90-Calorie Chewy Bars, Cinnamon Toast Crunch cereal, Cascadian Farms organic cereal, Wanchai Ferry Orange Chicken dinner kit, Hamburger Helper Skillet Meal Mix, Green Giant Niblets corn, Kix cereal, Reese's Peanut Butter Puffs cereal, Old El Paso Tortilla Stuffers meal kit, Chex Mix Muddy Buddies snack mix, Betty Crocker sugar cookie mix and Fruit Roll-Ups fruit-flavored snacks.
"We're excited to be the first CPG company to partner with Groupon, a company respected — and known — for its ability to match buyers with sellers through innovative deals in fun, engaging ways," commented Joe Trimble, promotion marketing manager at General Mills. "General Mills continually looks for value-added promotions that will delight our brand champions and intrigue new consumers. The breakthrough partnership with Groupon enables us to expand our reach while offering meaningful value to our customers."
General Mills added that it may pursue future daily deals with Groupon once both sides evaluate the results of the test offers in Minneapolis and San Francisco, according to Trimble. "This is an exciting deal structure that could grow and expand to a variety of promotions and tailored consumer offers," he stated.
is a deal-of-the-day website that is localized to hundreds of major geographic markets worldwide. Launched in November 2008, the site uses collective buying power to offer low prices, delivering more than 900 daily deals globally.