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Week of Mon, May 2nd, 2011

Unilever to divest brands to close Alberto Culver acquisition

In an agreement with the U.S. Department of Justice, Unilever plans to divest the venerable Alberto VO5 hair care brand so it can wrap up its acquisition of Alberto Culver Co.

Pantene signs Mendes, Watts as ambassadors

Actresses Eva Mendes and Naomi Watts have been named celebrity ambassadors for Pantene, which plans a new advertising campaign featuring the two Hollywood stars

P&G reorganizes beauty and grooming, household care units

Procter & Gamble Co. has announced a leadership change in and realignment of its beauty and grooming division and household care unit.

La Roche-Posay launches 'Save Our Skin' campaign

La Roche-Posay has kicked off its second "SOS - Save Our Skin" campaign, which aims to inform Americans about the dangers of ultraviolet rays and the importance of sun safety and get them to take action.