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Supplier News Breaks Archives

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Week of Mon, May 9th, 2011

GoodNites plans multimedia marketing campaign

Kimberly-Clark Corp. has launched a new integrated marketing program to educate parents of 4- to 6-year-olds on the benefits of switching from training pants to GoodNites brand underwear to meet their children's nighttime needs.

CoverGirl signs up Sofia Vergara

Emmy-nominated actress Sofia Vergara has become the latest CoverGirl.

Banana Boat urges consumers to get 'Sun Certified'

Banana Boat sun care is teaming up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives by challenging 101,000 consumers to get "Sun Certified" this year.

Pringles cranks it up with speaker giveaway

Pringles is now offering a portable speaker in a mail giveaway for consumers who buy Super Stack cans of the potato crisp snack.

Coca-Cola, Statue of Liberty mark 125th anniversaries

Marking the 125th anniversary of "two American icons," the Coca-Cola Foundation donated $1 million to support The Statue of Liberty-Ellis Island Foundation's Peopling of America Center, a new initiative that will tell the story of the immigration experience in America.

Unilever wraps up Alberto Culver acquisition

Unilever has completed its $3.7 billion deal to acquire Alberto Culver Co.

Catalina Marketing CEO Buell exits

Dick Buell, chairman and chief executive officer of Catalina Marketing Corp., is leaving the company.

Huggies limited-edition denim diaper returns

Kimberly-Clark Corp.'s Huggies baby care brand has brought Huggies Jeans Diapers back out on store shelves as part of its Every Little Bottom program to help babies in need.