Supplier News Breaks Archives
CoverGirl signs up Sofia Vergara
May 13th, 2011
HUNT VALLEY, Md. – Emmy-nominated actress Sofia Vergara has become the latest CoverGirl.
The Procter & Gamble Co. cosmetics brand said this week that Vergara has signed her first beauty contract with CoverGirl and is shooting her first advertising campaign for the makeup giant.
Plans call for the ads to debut in January, and the company said Vergara will be representing some new additions to the CoverGirl product lineup.
"We couldn't think of a better person to represent our brand. Sofia is gorgeous inside and out and has broad appeal," commented Vince Hudson, general manager for CoverGirl cosmetics. "She personifies what it means to be a CoverGirl through her confidence and beautiful sense of humor."
Vergara plays a lead role in ABC's Emmy-award winning series "Modern Family" and executive produced the Spanish version of "Desperate Housewives." The New York Times named her one of 2010's Faces to Watch, and she was recently featured in People magazine's "Most Beautiful" issue. She was also named one of the most talented and powerful women in Hispanic entertainment by The Hollywood Reporter and Billboard.
"I have loved playing with makeup ever since I was a little girl," stated Vergara. "And now, I am so honored to join the line up of extraordinary women that are and have been CoverGirls and to be a part of a brand that is so committed to helping women look and feel beautiful."
The current roster of CoverGirls includes Queen Latifah, Drew Barrymore, Ellen DeGeneres, Dania Ramirez and Taylor Swift.