Supplier News Breaks Archives

Maybelline introduces limited-edition mascaras

NEW YORK – To mark the 40th anniversary of Great Lash, Maybelline has introduced a special, limited-edition mascara collection.

The cosmetics giant said the limited-edition line is being offered in partnership with three fashion designers: Max Azria, Tracy Reese and Vivienne Tam.

The collection will be distributed for a limited time only exclusively through Target Corp.

Maybelline said the collection launched on Target.com on August 14 and will be available in stores on August 21 for a suggested retail price of $6.99.