Supplier News Breaks Archives
Hershey unveils Jolly Rancher Crunch 'N Chew
January 16th, 2012
HERSHEY, Pa. – Hershey Co. has expanded its Jolly Rancher candy line with Jolly Rancher Crunch 'N Chew, which the company said provides "a unique way to enjoy bold fruit flavor."
Jolly Rancher Crunch 'N Chew sports a crunchy candy shell but inside has a soft, chewy center, melding the fruit flavors of the original Jolly Rancher Hard Candy with the chewiness of Jolly Rancher Chews, resulting in a "candy experience that satisfies both crunchy and chewy candy fans," Hershey said Monday.
Available now at drug, grocery and other mass retail outlets, Jolly Rancher Crunch 'N Chew comes in four flavors: cherry, blue raspberry, green apple and watermelon.
For the product launch, Jolly Rancher Crunch 'N Chew candy partnered with Poptent, an online videographer community, to create video spots highlighting the crunchy and chewy elements of the new Jolly Rancher product and invite consumers to cast their vote and help choose the winning video.
Fans can visit the Jolly Rancher website (www.jollyrancher.com) to view the final three videos and cast their vote for their favorite commercial once per day through Feb. 15, 2012. The prize-winning videographer will produce two more videos, resulting in a three-part video series that will be posted on the Jolly Rancher website this spring, according to Hershey.
"The combination of a hard candy shell and a soft, chewy center gives candy lovers the best of both worlds and the chance to experience the untamed fruit flavor of Jolly Rancher candies in a brand new way," stated Anna Lingeris, spokeswoman for the Jolly Rancher brand and Hershey Co. "We wanted to give our fans the opportunity to engage with the brand like never before and, after reviewing the nearly 200 submissions from Poptent videographers across the country, we've selected our top three videos and are excited for our fans to select the winner."