Supplier News Breaks Archives
Dream Water inks distribution pacts with major chains
April 3rd, 2012
MIAMI – Dream Products LLC has expanded distribution of its Dream Water relaxation shot to Target, Kroger and Safeway stores.
The company said Tuesday that the new deals boost Dream Water's distribution to more than 25,000 retail locations nationwide, including such mass chains as CVS, Walgreens, Duane Reade and Walmart, as well as various regional retailers.
The partnerships will allow Dream Products to introduce Dream Water, a 2.5-ounce, zero-calorie shot, as a natural alternative for the over 70 million Americans with sleep and relaxation issues.
"With this expanded distribution, we continue to show that Dream Water has become the leader in the burgeoning rest and relaxation category," commented Joseph Lekach, executive vice president of sales at Dream Products. "Kroger and Safeway allow us to broaden and grow our distribution base into the food class of trade as consumers integrate Dream Water into their shopping routines. We are also excited to work with Target, one of the most frequented retailers in the country, to expand the awareness of Dream Water among their loyal customer base."