Supplier News Breaks Archives
Glade adds new fragrances to its Glade line
March 24th, 2014
RACINE, Wis. – S.C. Johnson & Son Inc. has added six new scents to its line of Glade Premium Room Sprays.
The new scents are: Dazzling Blooms, featuring hints of ripe fruit and flowers; Playful Paradise, a beach fragrance; Island Escape, infused with hints of pineapple and mixed berries; Lavender Embrace; Brilliant Sunshine, evocative of a summer’s day, with hints of lilac, cantaloupe and peach; and Sheer White Cotton, combining scents of honeydew, pear and jasmine.
"Glade understands the powerful connection between scent and emotion and is helping consumers embrace each day by introducing the bold new Glade Premium Room Sprays," the company says, citing evidence suggesting that 60% of users of scented products do so for the positive mood or feeling the product induces.