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Donna Tweeten

Donna Tweeten, executive vice president and chief marketing officer, Hy-Vee

WEST DES MOINES, Iowa — Hy-Vee has one of the oldest — if not the oldest — taglines or jingles ever deployed by a U.S. company to insinuate itself into the hearts and minds of shoppers. The grocer has been using “A helpful smile in every aisle” for a half century — it’s possible that

Hy-Vee names two exec VPs

WEST DES MOINES, Iowa — Hy-Vee Inc. has promoted Jeremy Gosch and Donna Tweeten to posts as executive vice presidents with the company, which operates more than 240 supermarkets in eight Midwestern states. They join six other executives who hold that title at Hy-Vee. Jeremy Gosch, formerly senior vice president and chief merchandising officer, was