Rite Aid, BJ’s enhance customer experience
CAMBRIDGE, Mass. — Rite Aid Corp. and BJ’s Wholesale Club Inc. were the biggest gainers among food, drug and mass retailers in Forrester’s U.S. 2017 Customer Experience Index (CX Index). The index, based on a survey of some 120,000 U.S. online adult consumers, measures and ranks more than 300 U.S. brands across 21 industries. Of