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German discount grocer Lidl

Lidl acknowledges missteps in U.S. entry

Lidl acknowledges missteps in U.S. entry

NEW YORK — The German discount grocer Lidl has proven a strong competitor throughout Europe, with a business model based on small stores, a no-frills shopping experience and low low prices. But the chief executive officer of Schwarz Group, Lidl’s parent company, told a German business magazine that the company stumbled in its initial foray